B'More Healthy: Retail Rewards


Contact:

Joel Gittelsohn, Principal Investigator
Nadine Budd, Project Coordinator

Intervention Materials

 


Introduction/Overview:

Multilevel communications and access strategies to improve the food environment.

Innovative and culturally appropriate multilevel health communications interventions are desperately needed to address the chronic disease epidemic in high-risk populations. However, the vast majority of communications strategies have focused on educating individual consumers about healthy food choices, while in poor urban settings the lower availability of affordable healthy food choices greatly limits the impact of these messages.

The overarching goal of this study is to develop, implement, and evaluate a pilot multi-level communications and pricing intervention to improve access to and consumption of healthy foods in low-income areas of Baltimore City, Maryland.

The pilot study is a randomized controlled trial designed to evaluate the effectiveness of in-store health communications and pricing strategies on access, purchase, and consumption of healthier foods and associated consumer psychosocial variables. We will work with 24 small stores in low-income areas of East and West Baltimore City and 3 wholesalers that serve these stores. Communications only, pricing only, and combined strategies will begin with the food wholesaler and will be passed to the retailer and consumer, and will be tested and evaluated at all three levels.

Study Aims:

  1. Conduct formative research with representatives of multiple levels of the Baltimore food environment (i.e., local wholesalers, retail food store owners, and consumers) in order to select key foods for promotion, determine appropriate communication strategies (e.g., messages, channels, materials) for each level, and select the most appropriate healthy food price reduction strategies.
  2. Pilot the multi-level program with 3 wholesalers and 24 food stores (6 control, 6 health communications only, 6 pricing only, 6 combined), and assess program implementation through detailed process evaluation.
  3. Assess impact of multilevel health communications only, pricing only and combined strategies on a) the stocking, pricing, marketing, and sales volume of promoted foods at wholesale and retail levels, and b) food purchasing behaviors and associated psychosocial variables (self-efficacy, intentions) at the retail and consumer levels, and c) consumer dietary patterns and food source use, and household food security.

One future Irish player

One future Irish player, though, isn’t a huge fan of the move. Wide receiver Corey Holmes of St. Thomas Aquinas […]

Hodgy is going to be something else in the NHL

Hodgy is going to be something else in the NHL. I had a feeling when I woke up today that […]

AntiCounterfeiting Coalition President

“What many don’t realize is that the counterfeit trade is organized crime on a global scale, and the counterfeiters don’t […]

voters to decide whether

voters to decide whether to allow north jersey casinos Cheap Jerseys china Record breaking rains brought severe flooding to Fort […]

want to split the team in groups

super ending for super bowl rematch wholesale nfl jerseys from china “To book 30 people out of Canada, in the […]

the status of Ruth Lancaster

Thorvald Nilsen became a popular member of the Scandinavian colony in Buenos Aires and he was chairman of the La […]